An exploratory study of the experiencescape dimensions and customer revisit intentions for specialty urban coffee shops

Purpose The main aim of this research was to explore specialty coffee experience dimensions and what drives revisit intentions through experiencescapes. theoretical framework on co-creation in food wine consumption by Carvalho et al. (2021) employed the shop experiences consumer intentions. Design/methodology/approach Using interpretivist epistemology, explored these factors from perspectives customers, baristas, managers owners better understand behaviour context urban shops. In-depth interviews were collect data obtain first-hand, emic perspectives. Findings notion its experiencescape examined a region tea-dominated landscapes. This highlighted significance baristas as agents connoisseurship, being able introduce beans art making customers active ways. findings amplified that olfactory encounters triggering myriad senses are crucial experiencescape. Originality/value is among first studies driving for customer visits point greater sophistication engagement in-person online More importantly, differed solo group customer.